TOP DRAWER INK NEWSLETTER

 

Here's the latest issue of Top Drawer Ink, the newsletter written by author HL Carpenter that's chock full of humor and common sense information.

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July 18, 2009
Volume 7, Number 14
ISSN 1554-6330

In this issue:

1. Carpenter Country
2. Top Drawer Article
3. Top Drawer Tips
4. Top Drawer Satire

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CARPENTER COUNTRY
What's Happening in Our Neck of the Human Experience

 

June has morphed into July, which means the flowerbeds need weeding, the veggie plot begs to be hoed and the grass is crying for a trim.

Unfortunately going outside to do any of the above is next to impossible because Carpenter Country’s been awash in rain for the past two weeks.

Even more unfortunate for the housebound short one is that she’s already taken her summer vacation, and though the trip was great, there’s no other Northern escape on her immediate horizon.

This brings up the question - what to do after each day’s writing is done?

Mom used to say – a bored mind looks for trouble, grab the mop, it’ll keep you busy.

But rearranging dust bunnies or waving a broom across the parquet isn’t enough to raise the short one’s flagging spirits. Neither is cooking, baking or doing the laundry.

She could take a class. Learning to sew would solve the problem of finding clothes to fit an hour glass figure with all the sand on the bottom.

As she tries to picture herself in a hip-slimming outfit, the computer dings and an email drops into her mailbox. The message: Hey Gal Pal - I hear raindrops are falling on your head again. Sun’s shining here. Head South. We’ll go to the beach.

When life hands out a rainbow, it’s best to grab it.

Flowerbeds, veggie plots, sewing classes can wait. This minute all that’s required is tossing a swimsuit in a bag, jumping in the car and heading for a day of sun-filled fun and sea breezes.

Boredom and total unrest gone ...

Thanks, friend!

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TOP DRAWER ARTICLE

Tweak Your Business With Tweets
by
HL Carpenter

 

Even if your business is running smoothly, in these tough times you’re probably considering ways to generate publicity. Old-school methods might work - an advertisement in a newspaper, a bigger message in the phone book, an updated brochure.

Or you could try something more modern, like microblogging.

Read the entire article here

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TOP DRAWER TIPS
Topics and Tidbits

 

Tip: Online or off, marketing is about networking and staying in touch. No matter how you reach out to your customers, keep your message straightforward and consistent. Coordinate your business cards, advertisements, web presence and promotional mailings to present an image that truly reflects who you are and what you do.

Glossary Term: Social media. Communicating with others by creating and publishing content and sharing ideas using easily accessible technology, such as blogging platforms.

Financial Horoscope: With so many ways to stay in touch, it’s difficult to remember the days when birds were the only ones who tweeted. Yet being hyper-connected can lead you astray from your goals. Take time to tune out the distractions and focus on what you want. Listening to birdsong is optional.

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TOP DRAWER SATIRE

Cap and Trade
by
HL Carpenter

 

Buried beneath the recent furor over the death of a minor celebrity was another bit of entertainment news: The dog and pony troupe known as Cap and Trade put on a performance for the US House of Representatives. Acts included animated straw men dancing to peppy tunes such as Global Warming, Alternative Energy and Green Jobs.

Read the rest here